Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
Running A Business in Today's Consumer-driven World
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Publisher:
New York : - Doubleday
Pages:
193
ISBN:
9780385522724, 038552272X
Language:
English
Contents:
The credibility of the commons and the core credibility drivers
The consumer's the boss: today's new consumer-generated world
Measuring CGM
Not all marketers are liars: marketing and advertising with credibility
Postcards from the welcome mat: credibility and your Web site
This company may be monitored for quality purposes: credibility in your product
No place to hide: credibility and the CEO
The neglected stepchild: consumer affairs
When your company is Googled: troubleshooting.
The consumer's the boss: today's new consumer-generated world
Measuring CGM
Not all marketers are liars: marketing and advertising with credibility
Postcards from the welcome mat: credibility and your Web site
This company may be monitored for quality purposes: credibility in your product
No place to hide: credibility and the CEO
The neglected stepchild: consumer affairs
When your company is Googled: troubleshooting.
Notes:
Includes bibliographical references (p. 187) and index.
Statement of responsibility:
Pete Blackshaw
Physical description:
xiii, 193 p. : ill. ; 22 cm.
MARC Display»
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